AUDIENCE ANALYTICS
Model Western Agency
What is Audience Analytics?
Audience Analytics is where the data from all other services is compiled to help inform better future marketing campaigns. This service is not available as a standalone service because it is done in conjunction with the other services.
This doesn’t come as a report to you, but simply better information and more insights regarding other MWA services.
It comes at no extra charge to you – it’s one way in which MWA stands out as an marketing agency.
Advanced Attribution
Part of Audience Analytics is in depth attribution to sales and/or leads. Attribution is understanding how a person has turned into a sale or a lead. That includes which ad they clicked on, at what time, and other important related information.
Imagine John Doe owns business XYZ and spends $1k per month on Google ads which sends traffic to his website and 1k per month on Meta ads which also sends traffic to his website. John doesn’t use any attribution techniques and after a few months the amount of leads generated on his page starts to drop. John didn’t know which source of traffic was generating more leads so he had to guess which campaign to work on.
That’s exactly why attribution is very important to any business as it’s how you can determine which methods of advertising are working and which aren’t.
Get better online business presence insights with MWA’s services.
